Astrology is much more than hokey fortune-telling or Cosmo horoscopes. There has been scientific evidence linked to birth month and predisposition to some psychological traits. Dr. Chris Ciarlegio, a neuroscientist at Brown University, recently talked to The Atlantic on this phenomenon:
“There is this fundamental biological paradigm…where developing in a certain season seems to imprint your circadian clock, and your circadian clock has control over mood and other neurological conditions.”
With this development, many are starting to take a second look as to how astrology impacts our daily lives.
You are most likely familiar with your “zodiac sign”, also known as your “sun sign.” This sign is essentially a general overview of personality tendencies. The moment you entered this world, the planets and stars were aligned in response to your birth time, date, and coordinates. These correlations are what identify your planetary identity and signs. This “birth chart” is a snapshot of the sky and creates a unique template for potential expression. When exploring your birth chart more deeply, you can use it as a tool to gain objective insights about yourself and others. With this understanding, astrology can be used to improve yourself in the work environment and understand the needs of your clients and peers.
As marketing and business development professionals, we rely on our individual communication skills and personality traits. These tendencies shape the way we tackle strategic planning, relationship building, proposal writing, interview prepping and content creating.
Aries (March 21 – April 19)
You are competitive, prompt, and are the proposal-writing guru because of it! Your time management skills are what come in handy with harsh deadlines. Decision-making is your forte because of your leadership skills and ability to put out fires. You think and communicate like a Boss.
Taurus (April 20 – May 20)
As a clear communicator, your expectations are clear, and so are the deliverables. You tend to move slowly yet efficiently. Your clients trust you because of your honesty, reliability and integrity—because of this, you build solid and genuine professional relationships. You think and communicate like an Anchor.
Gemini (May 21 – June 20)
You are the ultimate logical thinker. You make the necessary and accurate adjustments to improve your firm using data analysis. Your strengths in this industry can range from the preternatural ability to understand virtually any RFP, to writing a tailor-made proposals. With your detail-oriented nature, SEO analysis could be right up your alley. As a business developer, you know your firm’s project experience inside and out. You think and communicate like a Statistician.
Cancer (June 21 – July 22)
You are aware and observant. Listening to clients and understanding their needs comes as second nature. You pay attention to the details, which definitely pays off when you have to remember names from events and conferences. A good memory isn’t your only skill—you also handle fiscal responsibility well. You know how to manage a marketing budget. You think and communicate like a Telescope.
Leo (July 23 – August 22)
You are the big thinker. You are innovative and always ready to create something new. Social media campaigns and blog posts are your happy place as a marketer. In the business development realm: you know how to keep the attention of your audience. Your skills can also include conference presentations and interviews. You think and communicate like a King (or Queen).
Virgo (August 23 – September 22)
Virgo is ruled by Mercury, the planet of communication. Graphics and branding are your specialties. You are creative and understand the eye of your client. You are the most organized of the signs and illustrate your thoughts/vision clearly. As a business developer, you are pragmatic. You understand that cold calling will not create sustainable business. You think and communicate like a Machinist/Artist.
Libra (September 23 – October 22)
You are a creative mind. You find yourself most invested in photography and all other social media content. People are drawn to you and your charisma. You are eager to please, and this allows you the opportunity to collaborate with peer firms. In turn, this makes you well connected in AEC organizations. Most likely, you are on a committee, a board, or five of them at once. You are involved and engaged. You think and communicate like a Diplomat.
Scorpio (October 23 – November 21)
You work better individually; therefore, you master the dual role of “business development AND marketing”. You are resourceful, goal-oriented and adaptable. You know just how to get involved in the projects that everyone is competing to win. You are the knower of all RFPs. Strategic planning is definitely in your wheelhouse. Typically, you are two steps in front of a project before the team is selected. You think and communicate like a Detective.
Sagittarius (November 22 – December 21)
Your optimism helps energize your technical and marketing staff. As a marketer, you are the ultimate leader in public relations. You energize not only your internal staff, but also others in the industry. You are the social media expert. You live and thrive on LinkedIn. You know how to create and find the content that everyone wants to see. You think and communicate like an Explorer.
Capricorn (December 22 – January 19)
You were born to multi-task. The patience that you naturally possess allows you to bring stability to a project or process, which makes you an excellent leader. You persevere and can adjust with ease when methods are not working. You are a goal setter and creating business development plans is how you shine. You are a strategic thinker and are extremely resourceful. You think and communicate like a Professional.
Aquarius (January 20 – February 18)
You know how to create and maintain a brand. You are artistic and a pure visionary. You know how to pull the ideas and thoughts from others and piece them into a final project that everyone loves. You were built to teach. You make a wonderful mentor to those with less experience and can build a dream marketing team. You think and communicate like a Visionary.
Pisces (February 19 – March 20)
You know how to motivate a team of marketers and technical staff. You know how to make others feel understood. You know how to build relationships and interact with many different personalities. You enjoy providing a service and presenting those services in a unique and artistic way. As a marketer, you know how to shape, grow and advance your firm with visually appealing graphics. You are the balance of professionalism and character. You think and communicate like a Sculptor.