Sounds made by products can be either pleasing or annoying. Sounds are pleasing when expectations are met and the decision to acquire the product is reinforced (e.g., the familiar sound of a car door closing). Product sounds are annoying when they are unexpected, intrusive, or raise concerns about the function or quality of the product (e.g., a knocking sound in the engine). We tend to refer to sounds in the latter category as “product noise.”
33 Moulton Street
Cambridge, MA 02138
Acentech is an employee-owned company, majority-owned by its employee stock ownership plan (ESOP).
Send us a message and we will get back to you as soon as possible.
Sign up for our e-communications, such as quarterly newsletter, seminar announcements, and other upcoming events.