Experience > Education

Center for Marketing Technology

Bentley College
Waltham, MA

Bentley College has required laptop computers for all undergraduates since 1985. Their longstanding commitment to technology has resulted in PC Computing’s recognition of Bentley as the only school on the magazine’s list of “most wired companies in America.” The school’s $20 million technology initiative created five major facilities on campus.

The Center for Languages and International Collaboration (CLIC) is able to receive multiple-language channels from satellites and hold videoconferences in both large and small groups. Acentech focused on equipment needs, locations, spacing, power, and conduit requirements to insure the integrity of the infrastructure design would all meet the school’s requirements. Because ease of use for the teachers and students was such an important factor, a number of defaults were programmed into the audiovisual system to allow a variety of presentation modes.

The Center for Marketing Technology (CMT) is a large tiered classroom with four “sandboxes” off the main room. In addition to observing interactions through the glass walls, the instructor can use a touch-panel control to select a video feed, allowing the class to watch events in any of the sandboxes. Instructors and students can also interact via the built-in microphone system.

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